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Mass Customization In Hrm. Mass customization is the practice of creating products which satisfy the needs of individual customers as best you can without compromising your business. Computer Technology for Textiles and Apparel 2011. Pine 1 and Gilmour and Pine 2 contended that mass customization was the process that displaced mass production as the primary method used in production facilities. Mass Customization Operations Management - YouTube.
Mass customization is the process of delivering market goods and services that are modified to satisfy a specific customers needs. Mass customization is the practice of creating products which satisfy the needs of individual customers as best you can without compromising your business. It reaps the benefits of flexibility integration and personalization to produce custom-made products with low unit costs at near mass production efficiency. Mass customization refers to a business process of providing customized goods and services that best meet individual customers needs. Computer Technology for Textiles and Apparel 2011. One-size-fits-all mass production has given way to mass customization and product personalization.
Mass customization presents a paradox to traditional manufacturing practices.
Mass customization is a marketing and manufacturing technique. As all these three aspects must be considered for mass customization the aim of this paper is to show how Product Configuration when considered as a constraint satisfaction problem can be extended upstream towards Requirements Configuration. That is mass customization is not about achieving some idealized state in which a company knows exactly what each customer wants and can manufacture specific individualized goods to satisfy those demandsall at mass-production costs. In the 21st century mass customization or personalization is the trend this implies on demand innovation sometimes even in realtime. A different approach to HRM. Mass customization is a marketing and manufacturing technique.