War Metaphors In Business. Some examples of war metaphors include. In some Japanese novels dealing with trade or business metaphors relating to WAR such as FIGHT or BATTLE are sometimes used. Other possible metaphors include for example BUSINESS IS GAME BUSINESS IS SPORT BUSINESS IS STRUGGLE FOR SURVIVAL. Business metaphors using the war and combat themes.
When humans evolved into organizing themselves organizing for battlewar had a special significance. The source domain of war is applied to many aspects of peoples life. Combative companies conceive their marketing strategies in much more primitive terms. To some the war metaphor implicit in business war game is an accurate or useful depiction of business and competitive strategy. Markets are playing fields or arenas. After having each example of war metaphor in love politics and business it can be concluded that war terms are widely used in English everyday language.
To some the war metaphor implicit in business war game is an accurate or useful depiction of business and competitive strategy.
11 Aim This paper aims to apply the theory of conceptual metaphor to give a detailed analysis of how war metaphors work in five areas of English language namely politics business sport disease and love. The conceptual metaphor is indicated in the exercise title as in War metaphors or in the authors comment regarding its existence in business discourse for instance. But the metaphor is not suitable because business unlike a war or battle is not primarily about defeating an enemy. Markets are playing fields or arenas. After having each example of war metaphor in love politics and business it can be concluded that war terms are widely used in English everyday language. The word strategy has long been associated with war.